As a featured artist of London ArtCollective, Max Shoroye (MAXSHO) was invited to realise a new creative vision in collaboration with Selfridges London and Inside Music. This project began on the dance floor and arrived in one of London's most iconic retail windows.

Directed by Nelson Qin, with Qin also serving as creative director, the short film captures the electric tension of the nightclub as a social and sensory space — where strangers, shadows, and silhouettes dissolve into a collective pulse shaped by rhythm and light. The work draws on Shoroye's ongoing inquiry into the unspoken language of movement: the beauty of anonymity, the intimacy of shared surrender, the body as a site of both vulnerability and presence.

Staged against the backdrop ofSelfridges' "Let's Hear You" campaign, the film transforms the windowdisplay from a commercial gesture into an act of cultural testimony — aplatform for an artist whose practice insists on being seen, and on beingheard.

Director & Creative Director:Nelson Qin

Artist: Max Shoroye (MAXSHO)

In collaboration with: SelfridgesLondon, Inside Music

Supported by: London Art Collective

Location: Selfridges, Oxford Street,London

Link:

https://www.instagram.com/p/DMYk9RrspUW/

https://www.instagram.com/p/DPQqMp9DN48/

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