on purple
Project
On Purple: The Purpose of Hue
Venue
London Design Festival, London
Role
Chief Curator
Date
September 2023

On Purple: The Purposeof Hue is an experimentalexhibition that explores how a single colour, purple, can function as bothlimit and possibility.

 

Instead of assigning atheme, the exhibition sets one condition that every work must include purple.Artists responded freely, some through dense saturation, others through tracegestures or layered hues. The result is not a unified aesthetic but a field ofdifference shaped by a shared chromatic rule.

 

Using hue, saturation,and value as curatorial coordinates, On Purple: The Purpose of Hue invitesaudiences to navigate how colour moves beyond surface, becoming method, mood,or resistance. Hue sets the boundary. Saturation signals intent. Value revealsdistance, opacity, or intensity. To challenge the dominance of the white cube,the curatorial team collaborates with Berlin-based artist Lizz Lunney torenovate the exterior façade of the entire building. This dynamic partnershiphas given rise to a ten-metre thematic installation outside the exhibitionspace. The conventional boundaries of artistic expression are set to beredefined through this collaborative effort between the curatorial team andLizz Lunney, bringing an innovative vision into being.

 

This is not a study insymbolism. It is a space to discover how artistic decisions unfold underconstraint and how even the narrowest prompt can open new ways of seeing.

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